WANNABESOCIETY
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04 · The words people picked

The words people picked.

Over the years, some of the words have been picked by people whose names you know. We don't treat that as endorsement — they paid for their items like everyone else, and they picked their own words. We treat it the way it actually was: a few people with public lives who decided to wear what they were becoming. Or what they had already become and were tired of pretending they hadn't.

Cultural intersections

Some of the words people have picked.

Over the years, some of the words have been picked by people whose names you know. We don't treat that as endorsement — they paid for their items like everyone else, and they picked their own words.

  • Sinead O'Connor portraitSINNERPORTRAIT

    Sinead O'Connor

    Worn at her concert in Ljubljana. She wore the label religion had assigned her, reclaimed in Helvetica caps. The shirt did what her best songs did: take the accusation and make it the chorus.

    Photo: Pymouss, CC BY-SA 3.0 · Festival Interceltique de Lorient, 2013

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  • Naomi Campbell portraitPAPARAZZIPORTRAIT

    Naomi Campbell

    The word that hounded her, on her chest. Meta-commentary as wardrobe. The press's noun, calmly returned to sender. Connected to the narrative around the 2009 incident in Italy with a photographer — but the choice predates and outlasts any single news cycle.

    Photo: Georges Biard, CC BY-SA 4.0 · Cannes Film Festival, 2018

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  • Magnifico portraitPROBLEMPORTRAIT

    Magnifico

    The Slovenian Balkan-beat artist who built a career on irreverence. PROBLEM is the joke he's been telling about himself the whole time, now condensed to one word. He wears it "a bit too often", which is exactly the right amount for the joke to stop being a joke.

    Photo: Jan Prunk, CC BY-SA 3.0 · Druga Godba Festival, Ljubljana, 2014

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  • Sam Sparro portraitHEDONISTPORTRAIT

    Sam Sparro

    The Australian-American Soul & Funk singer whose best-known song is Black & Gold. The word does the work his song lyrics do — naming the pleasure without apologising for it.

    Photo: Eva Rinaldi, CC BY-SA 2.0 · November 2012

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  • iCon the Mic King portraitSPACEMANPORTRAIT

    iCon the Mic King

    Rap and aspiration share a long history. SPACEMAN is the literal version of every rapper's metaphor about being elsewhere, ahead, untouchable. Worn in a music video — the word framing a verse that was already about being far out.

    Photo: iCon the Mic King / bestrapperever.bandcamp.com — used with attribution

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  • Cesar Comanche portraitCONFIDENTPORTRAIT

    Cesar Comanche

    The North Carolina hip-hop artist with one of the most unadorned words in the bank. In a genre that rewards verbal acrobatics, picking CONFIDENT is the rare flex of saying the plain thing.

    Photo: Cesar Comanche / cesarcomanche.bandcamp.com — used with attribution

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  • Neisha portraitALIVEPORTRAIT

    Neisha

    The Slovenian pianist, singer and songwriter Neža Buh — Neisha — was photographed in a WNBS tee; the word she wore that day is not in our records. But she has stated her own wannabe on the record: “Glasba je tukaj zato, da nas dela žive” — “music is here to make us alive.” ALIVE is the word she's been making good on since her 2005 debut. Inferred from her own mission statement, not from the original photo.

    Photo: Yerpo (Jernej Polajnar), CC BY-SA 4.0 · Vrhnika, 2023

    Source ↗ · Photo file ↗

A note on the imagery: portraits used under Creative Commons licences from Wikimedia Commons, credited per card. The two cards without a portrait photo fall back to a WITH-PRINT archive image whose word matches the spirit of the chosen wannabe — the wearer is the design.

The wider archive

A note

The two Wannabes

If you've seen Oasis, Madonna, or Patrick Cox in the same paragraph as WNBS, you've seen a confusion of two different things. The Patrick Cox “Wannabe” loafer was a 1990s blockbuster shoe, worn by exactly those people. The shoe predates WNBS by a decade. Same word in the name, completely different brand.

We mention it here because the confusion gets repeated, and because settling it is the kind of move WNBS makes. We don't need to inherit other people's celebrity.