04 · The words people picked
The words people picked.
Over the years, some of the words have been picked by people whose names you know. We don't treat that as endorsement — they paid for their items like everyone else, and they picked their own words. We treat it the way it actually was: a few people with public lives who decided to wear what they were becoming. Or what they had already become and were tired of pretending they hadn't.






Cultural intersections
Some of the words people have picked.
Over the years, some of the words have been picked by people whose names you know. We don't treat that as endorsement — they paid for their items like everyone else, and they picked their own words.
SINNERPORTRAIT
PAPARAZZIPORTRAIT
PROBLEMPORTRAIT
HEDONISTPORTRAIT
SPACEMANPORTRAIT
CONFIDENTPORTRAIT
ALIVEPORTRAIT
A note on the imagery: portraits used under Creative Commons licences from Wikimedia Commons, credited per card. The two cards without a portrait photo fall back to a WITH-PRINT archive image whose word matches the spirit of the chosen wannabe — the wearer is the design.
The wider archive












A note
The two Wannabes
If you've seen Oasis, Madonna, or Patrick Cox in the same paragraph as WNBS, you've seen a confusion of two different things. The Patrick Cox “Wannabe” loafer was a 1990s blockbuster shoe, worn by exactly those people. The shoe predates WNBS by a decade. Same word in the name, completely different brand.
We mention it here because the confusion gets repeated, and because settling it is the kind of move WNBS makes. We don't need to inherit other people's celebrity.