WANNABESOCIETY

WANNABE

Pick a word. Wear it. Until it fits.

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Cultural intersections

Some of the words people have picked.

Over the years, some of the words have been picked by people whose names you know. We don't treat that as endorsement — they paid for their items like everyone else, and they picked their own words.

  • Sinead O'Connor portraitSINNERPORTRAIT

    Sinead O'Connor

    Worn at her concert in Ljubljana. She wore the label religion had assigned her, reclaimed in Helvetica caps.

    Photo: Pymouss, CC BY-SA 3.0 · Festival Interceltique de Lorient, 2013

  • Naomi Campbell portraitPAPARAZZIPORTRAIT

    Naomi Campbell

    The word that hounded her, on her chest. Meta-commentary as wardrobe.

    Photo: Georges Biard, CC BY-SA 4.0 · Cannes Film Festival, 2018

  • Magnifico portraitPROBLEMPORTRAIT

    Magnifico

    The joke he's been telling about himself the whole time, condensed to one word.

    Photo: Jan Prunk, CC BY-SA 3.0 · Druga Godba Festival, Ljubljana, 2014

  • Sam Sparro portraitHEDONISTPORTRAIT

    Sam Sparro

    The word does the work his song lyrics do.

    Photo: Eva Rinaldi, CC BY-SA 2.0 · November 2012

  • iCon the Mic King portraitSPACEMANPORTRAIT

    iCon the Mic King

    Rap and aspiration share a long history. SPACEMAN is the literal version.

    Photo: iCon the Mic King / bestrapperever.bandcamp.com — used with attribution

  • Cesar Comanche portraitCONFIDENTPORTRAIT

    Cesar Comanche

    In a genre that rewards verbal acrobatics, picking CONFIDENT is the rare flex of saying the plain thing.

    Photo: Cesar Comanche / cesarcomanche.bandcamp.com — used with attribution

  • Neisha portraitALIVEPORTRAIT

    Neisha

    “Music is here to make us alive.” Her own words, from a 2024 RTV SLO interview — the wannabe inferred from the artist's own mission statement.

    Photo: Yerpo (Jernej Polajnar), CC BY-SA 4.0 · Vrhnika, 2023

A note on the imagery: portraits used under Creative Commons licences from Wikimedia Commons, credited per card. The two cards without a portrait photo fall back to a WITH-PRINT archive image whose word matches the spirit of the chosen wannabe — the wearer is the design.

End of issue

Become.

Set in Inter. Made in Ljubljana. Printed on demand. Shipped worldwide. Ten percent of every order to a charity you pick. Twenty years of one experiment. Carefully made. Carefully repeated.